Privacy policy

Effective Date: 1/07/2025

Pearific Lights (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website www.pearific.com, purchase our products, or interact with us in any way.

1. Information We Collect

We may collect the following types of information:

1. Personal Information You Provide

When you make a purchase, create an account, sign up for our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment details (processed securely via third-party payment providers)
• Order history

1. Information Automatically Collected

When you browse our website, we automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages you visit and time spent on them
• Referring website or search engine
• Cookies and similar tracking technologies (see Section 7)

1. Information from Third Parties

We may receive information from:

• Social media platforms (if you interact with our accounts)
• Marketing partners or affiliates
• Analytics tools (e.g., Google Analytics, Meta Pixel)

2. How We Use Your Information

We use your information for purposes including:

• Processing and fulfilling orders
• Providing customer support
• Sending order updates and marketing communications (with your consent)
• Personalising your shopping experience
• Analysing website performance and improving our services
• Detecting and preventing fraud or unauthorised activity
• Complying with legal obligations

3. Legal Basis for Processing (for EU/UK Users)

If you are in the European Economic Area (EEA) or UK, we process your personal information under these lawful bases:

• Consent (e.g., for email marketing)
• Contract (to fulfil your orders)
• Legal obligation (to comply with laws)
• Legitimate interests (to improve services, prevent fraud)

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service providers: Payment processors, shipping companies, email marketing platforms, IT support, analytics services
• Business partners: Only where necessary for delivering services you request
• Legal authorities: If required by law, court order, or to protect our rights

5. International Data Transfers

If you are located outside New Zealand, your information may be transferred to and stored in countries that may not have the same data protection laws as your country. We ensure appropriate safeguards are in place, such as contractual obligations.

6. Data Retention

We retain your information for as long as needed to:

• Fulfil your orders
• Provide customer service
• Meet legal and accounting obligations
  When no longer needed, data will be securely deleted or anonymised.

7. Cookies & Tracking Technologies

We use cookies and similar tools to:

• Remember your preferences
• Keep you signed in
• Analyse website traffic and performance
• Provide relevant advertising (remarketing)

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

8. Your Rights

Depending on your location, you may have rights to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your personal information
• Restrict or object to processing
• Withdraw consent for marketing at any time
• Data portability (receive a copy in a machine-readable format)

To exercise your rights, contact us at: support@pearific.com

9. Email Marketing & Communication Preferences

You can unsubscribe from promotional emails by clicking the “unsubscribe” link in any email.
Transactional emails (e.g., order confirmations) will still be sent when necessary.

10. Security of Your Information

We take reasonable steps to protect your information through encryption, secure servers, and access controls.
However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their policies.

12. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with a new “Effective Date.”

13. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us at:

Pearific Lights
Email: support@pearific.com

Website: www.pearific.com